4L THE FAMILY was founded in 2019 by Samuel Anderson, originally from Sacramento, California and raised in the Bay Area. Born out of a need for real connection, 4L grew from streetwear into something bigger.

Since launching the brand, Samuel has put in years of work — connecting with people, building real relationships, and spreading the message behind 4L through consistency and action. His goal has always been to create something meaningful that brings people together and reminds them of who they are.

The brand’s connected 4 and L logo also represents 44, Samuel’s angel number — a sign of divine timing and confirmation that everything is unfolding exactly as it should. That belief has guided him and continues to shape the brand’s vision.